The retail price on this is $699.99 almost everywhere I looked. I was given a good deal but after receiving it and learning more about it it is way more than what I currently need for my vinyl business. This printer is a photographer's dream come true be sure to watch some of the videos on YouTube on the Canon Pixma Pro 10. It also comes with $80 worth of hammermill 19 x 13 photo paper. That's 2000 sheets of photo grade paper. Perfect for any photographer looking to develop their photos from home.
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